Automating campaign production for a growth agency. 2x.
campaigns per strategist. Automating campaign assembly, reporting, and QA let the agency run more client campaigns per strategist and turn reporting from days into an automatic deliverable.
Book a Fusion WorkshopWhere the time was going.
Strategists spent more time assembling campaigns and building reports than thinking about strategy. Every client report was rebuilt by hand each month from data scattered across ad platforms and analytics.
Campaign setup was repetitive and error-prone: the same structures, naming conventions, and QA checks done manually for every client.
Margins suffered because senior people did production work, and capacity was capped by how many reports a human could build.
What we shipped.
We automated the production and reporting layer so strategists could focus on strategy.
What changed.
The agency grew capacity without growing headcount.
Strategists now run twice the campaigns each because reporting and assembly no longer eat their week. Reporting time dropped 90%, and anomalies are caught in real time rather than at month-end, which protects client spend.
“Reporting went from three days a month to something that's just done. We sell strategy now, not spreadsheets.”
Managing Director, growth agency
Built with, and what you own.
The agency owns its campaign templates, QA checks, and reporting formats, running on its own platform connections.
Ad platforms·Analytics·CMS·Reporting·Workflow engine
Questions about this build.
Does it work with our ad and analytics tools?
Yes. We connect the platforms you already run and assemble reports and campaigns in your formats.
Do reports go out automatically?
Reports generate automatically; strategists review before sending unless you choose to fully automate delivery for specific clients.
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