Case Study · Marketing
Automating campaign production for a growth agency
Automating campaign assembly, reporting, and QA let the agency run more client campaigns per strategist and turn reporting from days into an automatic deliverable.
- Client
- A growth marketing agency, 30 staff
- Market
- Remote, US
- Timeline
- 5 weeks to launch
Anonymized and illustrative of a typical engagement.
- 2x
- campaigns per strategist
- −90%
- time on reporting
- 100%
- of reports auto-generated
- 5 wks
- to launch
01 / The challenge
Where the time was going
- 01Strategists spent more time assembling campaigns and building reports than thinking about strategy. Every client report was rebuilt by hand each month from data scattered across ad platforms and analytics.
- 02Campaign setup was repetitive and error-prone: the same structures, naming conventions, and QA checks done manually for every client.
- 03Margins suffered because senior people did production work, and capacity was capped by how many reports a human could build.
02 / The build
What we shipped
We automated the production and reporting layer so strategists could focus on strategy.
- 01Templated campaign assemblyCampaigns are assembled from the agency's templates with naming and structure enforced automatically.
- 02Automated QAPre-launch checks run automatically and flag issues before spend goes live.
- 03Self-generating reportsClient reports build themselves from live ad and analytics data on a schedule, in the agency's format.
- 04Anomaly alertsSpend and performance anomalies are surfaced immediately instead of being caught at month-end.
03 / The results
What changed
The agency grew capacity without growing headcount.
Strategists now run twice the campaigns each because reporting and assembly no longer eat their week. Reporting time dropped 90%, and anomalies are caught in real time rather than at month-end, which protects client spend.
- 2x
- campaigns per strategist
- −90%
- time on reporting
- real-time
- spend anomaly alerts
“Reporting went from three days a month to something that's just done. We sell strategy now, not spreadsheets.”
Managing Director, growth agency
04 / The stack
Built with, and what you own
The agency owns its campaign templates, QA checks, and reporting formats, running on its own platform connections.
- AI Marketing AutomationDeliver the right message to the right customer at the right time with AI-driven marketing campaigns.
- Workflow AutomationStreamline repetitive business processes with intelligent automation that saves hours every week.
- Predictive AnalyticsUse AI to forecast trends, anticipate customer behavior, and make data-driven decisions with confidence.
05 / FAQs
Questions about this build
Does it work with our ad and analytics tools?
Yes. We connect the platforms you already run and assemble reports and campaigns in your formats.
Do reports go out automatically?
Reports generate automatically; strategists review before sending unless you choose to fully automate delivery for specific clients.
06 / More
Other builds
Want a result like this for your team?
Name the work that is costing you the most time. We will map the build, show what is worth doing first, and what it costs. If there is no fit, we will say so.