Hospital Supply HQ.
A medical wholesale storefront, our own operation, where the catalog is measured in the tens of thousands and the ordering rules of real distribution are enforced by code instead of apologetic phone calls.
Wholesale breaks normal checkout.
Medical distribution does not work like retail. Suppliers ship by the case and the pallet, small orders are not worth fulfilling, and pricing has to be confirmed per order rather than charged instantly. A standard cart, where anyone can buy one syringe with a credit card, is exactly wrong for the business.
The rules are the product.
The catalog
33,913 products synced from the supplier's ERP, images mirrored, and enriched with clinical content layers, served fast from a static catalog with no commerce platform fees.
The ordering rules engine
One policy file enforces the $2,500 order floor and reads each product's packaging to set its minimum: cases order singly, boxes by three, eaches by twelve, with capital equipment over $200 sensibly exempt. Shoppers see it as plain labels like "Sold by the case."
Quote-to-order checkout
Checkout validates the rules server-side, then routes the order to a human for pricing and availability confirmation. No card form, no charging before the numbers are confirmed, exactly how wholesale actually trades.
The outbox as order book
Every order request carries a machine-readable payload inside the confirmation email itself, and a sync job rebuilds the order records from the outbox, so the order book can never be lost or disagree with what was sent.
The AI shopping channel
A merchant application to ChatGPT's shopping program is submitted, with the product feed as the next step, positioning a 34,000-item catalog for the search channel that answers in sentences.
How we built it.
The storefront is Next.js serving a static catalog, which means no database in the request path, nothing to breach at the checkout, and page loads that do not depend on a commerce platform's uptime. The supplier sync, the image mirror, and the order-book rebuild all run as jobs, so one person can operate a catalog of thirty-four thousand items.
Results.
A wholesale business that enforces its own economics: no order under $2,500 gets through, no line item under its pack minimum, and every order arrives as structured data ready to confirm. The catalog runs at distribution scale with retail-grade polish and a cost base close to zero.
Visit the live site →